making exercise a habit with AI-powered workout plans

Fitbod for iOS equips gym-goers with a deeply personalized workout plan, allowing users to maximize the use of indoor gym equipment and practice effective strength-training.

Using machine learning, Fitbod analyzes your tracked workout data to build a real-time strength-training plan tailored to your physical capability, available equipment and fitness goals. By turning activity data into a concrete fitness guidance, Fitbod innovates beyond current fitness apps, which offer fixed exercise plans that can’t adapt to unique user needs.

Fitbod’s addressable market includes the 80 million Americans who utilize resistance and cardio equipment at the gym or home. Gym memberships in the USA have grown by over 22% since 2009.

Today, users perform over 1 million exercises per month from Fitbod’s personalized workout plans. Headquartered inside a brick & mortar gym in San Francisco, Fitbod is backed by Angel investor Jason Calacanis.

Metrics & Traction:

  • $56k MRR, growing 33% MoM since Jan 2017
  • 6,250 customers (monthly subscription), 92% subscriber MoM retention
  • 12,000+ App Store ratings
  • Only $45k raised to date and team of two founders.